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How to Plan a HubSpot COS Redesign and Templates?
10/13/2017 4:39 pm
 HubSpot COS Development


We have just launched a major overhaul of HubSpot COS for a customer here in the India, US, United Kingdom, Australia and Canada. They have been doing marketing for a long time, but they needed something new. They wanted their online image to match the caliber of the content they created.

What made the process so fluid was not the pixelated dust in our CSS. The project was a success because it aligned the design of your website with your marketing funnel.

The key to planning a successful migration of the HubSpot COS website or a complete redesign is creating an alignment with your Inbound marketing strategy. This strategy should focus on buying people and traveling from their buyers. eSparkBiz, we call this GamePlan strategy of inbound marketing.



Step 1: Ask When Creating Buyer Personas.

  • Your Inbound marketing strategy revolves around the questions your customers make buyers. By taking these issues into account, you can plan the content of the current web page and blog campaigns.
  • Spend a lot of time in your HubSpot planning process with people who spend a lot of time with customers. You want to know your needs and your pains as much as possible.
  • If you can get there, spend time on the floor with a customer. See how they see their daily lives. Get an understanding of what they need to be successful so you can plan a website and a marketing funnel to support them.


Step 2: Buyer's Journey: What it is and Why it Matters

  • Prospectors are researching and making a purchase decision. This is called the buyer's trip.
  • At the knowledge stage, managers know they have a problem that requires a solution. They are looking for a cure for their pain.
  • By understanding the questions asked by each person at each step, you can develop a HubSpot COS redesign strategy that will provide the right information at the right time.
  • In each phase, people ask different types of questions. Each type of question requires a different type of content to support them.
  • At the decision-making stage, a manager has decided on a strategy that suits him. They now select vendors to ensure this strategy.
  • At the consideration stage, a leader understands that there are several possible strategies that could provide a cure for your pain. They seek to find the strategy with the highest probability of success for their situation.





Step : 3  Content Mapping Template to Easily Create Targeted Content

  • Understand what stage of the visit your buyer visits
  • Prospectors investigate and make a purchase decision. This is called the buyer's trip.
  • At the knowledge stage, managers know they have a problem that requires a solution. They are looking for a cure for their pain.
  • By understanding the questions asked by each person at each step, you can develop a strategy to review HubSpot COS Templates that will provide the right information at the right time.
  • In each phase, people ask different types of questions. Each type of question requires a different type of content to support them.
  • At the decision-making stage, a manager has decided on a strategy that suits him. They now select vendors to ensure this strategy.




Step: 4 The Search Results Page: HubSpot COS Development Website is on Top.

  • Before you can get search results, you need a place to display those search results.
  • Create a new site page (or landing page if you don't have the Website Add-On) using whichever basic template you prefer (we'll be modifying this template in step )
  • The important thing is that you create the page with the URL you used in the value of the form's action attribute. Using our example above we'll create this page with "/blog/search" as the URL.
  • The HubSpot COS offers smart content and smart CTAs, which help you personalize your website by showing particular content or call-to-action based on the unique visitor. This feature not only helps you improve relevancy and increase conversions but also consolidates precious website space.
  • Before you can get search results, you need a place to display those search results. Create a new site page (or landing page if you don't have the Website Add-On) using whichever basic template you prefer (we'll be modifying this template in step 3). The important thing is that you create the page with the URL you used in the value of the form's action attribute. Using our example above we'll create this page with "/blog/search" as the URL.


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